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by infomatique

Link Popularity Strategy For New Sites

The major factor for success on the Internet is link popularity. If you have good link popularity it can increase traffic to your web site by bringing high ranking on search engines. It is quite difficult task for a new site to build link popularity which has just born here we will discuss what strategy a new site should adopt to boost link popularity. First of all let’s understand the meaning of link, link popularity and link exchange.

What is Link and Link Popularity?

The link (hyperlink, or Web link) is a connection from one web resource to another. Internet begins with the hyperlink and a person go from one page to another page by clicking link. Links are the buttons and underlined text on web pages that take you to other pages on click.

What is Link Popularity?

Link Popularity means how much you are known on the internet which can be measured how many sites or web pages linked to you. Link popularity is a measure of both the quantity and quality of sites that link to your site. Link Popularity is the number of quality hyperlinks pointed to your website.

What is Link Exchange?

In Link Exchange basically, we exchange links – you add my link to your website and I will add your link to mine. It is a barter system give link and in return get link .By exchanging links, with theme based sites or authority sites you can increase your websites link popularity and which will results into increase of your website search engine rankings.

What are new site link exchange problems?

For new sites it is quite difficult to get linked with other sites. Even the google takes the site for indexing if it has got few inbound links from other websites. Google says “The best way to ensure Google finds your site is for your page to be linked from lots of pages on other sites…”

In one of the reason for site not listed Google has explained: “If we have not picked up your site and it has been several months, then it is likely that our spiders are not able to find your site. If you increase the links pointing to the page, Google will likely find your site in the future. “

It is clear that your site will not be listed on Google quickly. Search Engines usually takes news sites very fast if you are linked by other popular related web sites. New site will also not get reciprocal link from other sites because of non popularity or 0 PR (Google Page Rank).

Link building strategy for new site owners

Now what strategy should new sites adopt to get started on the Web? Here are the few one, which will work.

1. Get Listed on Free Top Web directory Try to get listed on open directory project DMOZ ( www.dmoz.org.) and also submit your site to Yahoo! by visiting http://docs.yahoo.com/info/suggest/. Be sure to follow their guidelines for listing. The important free directories in addition to dmoz are:

http://www.dmoz.orghttp://dir.yahoo.com

2. Get Links for Your Associates Try to get link from your associated or friends web sites. If you are in business you can get link from your dealers or business associates. It will also help you in getting theme bases links. In initial stage you can take link from your friends and relative web pages or site although they may not be theme based but at least search engine like Google will find your link and index you.

3. Free Site Submission Tools There are lot free site submit tool are available on the Internet. Use them to get listing as for the new site owner it is difficult to find the important search engines. Be careful and do not submit many time to same search engines as they may consider repetive submission it Spam. Further try to keep away from FFA pages as they are treated as ‘link farms” by search engines and listing is penalized.

4. Join Discussion Forum The Discussion form is another media to get inbound links. Join the Message Board which is related to the theme of your site and if you are expert in your field you can reply the many threads. Be sure to include your URL in your signature and also anchor text to be linked with URL should be your site Keyword. If the message board allows it, you can even include a short promotional blurb about your site at the end of your posts. Even if you do not post try to add your url in profile and it is also an inbound link and is important if from your theme based Forum. Try to add your details i.e city, country name, interest and occupation in profile as it will make your theme based pages where all contents are related to you.

5. Email based discussion Email based discussion lists, which are archived on the web in static HTML pages can also be used to boost the link popularity of your site in a similar manner. In this case, the signature file that you use with your email program should contain the URL for your web site.

6. Reciprocal links request low page rank sites The New site faces difficulty in exchanging link with high Page Rank Sites. It is better to start exchanging link with sites which are related to your topic or theme of your site even they may have low Page Rank. You will see that there page rank will increase with the time and you will gain.

7. Link Popularity through Awards Try to join the award sites. There are many sites which open contest or award of good site design or good content site you can apply for it. If you get a chance to which your brief site content will be published on Award site, which will increase your link popularity.

8. Major Industry Associations There are many industrial association sites which publish free listing of there sites. Just find the association site relating to your products or theme of site and get listed.

9. Signing of Testimonial Lot of website ask to write testimonial and also add your URL. Just study the site and write brief genuine testimonials about the website. If you will be able to write good, genuine testimonial you are sure to get listed there with your comment. Do not sign guest books with vague comment just to get link.

10. Discount Offer You can offer a discount or concession on your good, products and services to anyone who put a small banner or text link back to your site.

11. Affiliate program Set up an affiliate program, which is an excellent way to boost link popularity. Your affiliate members will put there affiliate code on there sites which will contain your URL and your will get theme based inbound link.

12. Free Netcard Try to make free netcard available on the Internet and your complete detail to make your full information page and inbound link is also important as it is your business card on net.

It is always said better beginning is half done. So if new site adopt the above method to increase link popularity they are sure to build good page rank in the beginning and latter on all higher page rank web sites will be ready to exchange link with you and will result into building of solid link popularity for your site. You should not expect results (Increase in search engine ranking) so fast. Wait for at least 3 month till search engines index you all full site pages.

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by hongxing128

Search Engine Optimization Guide for Webmasters [senior Hs Paper]

Introduction

Search Engines have developed into the Internet’s most popular and powerful source of information, accounting for an estimated 80% of the Internet’s traffic (Heche, 2007, p. 1). As a result, website owners are realizing the power in such devises and are shifting marketing budgets into the optimization of their sites specifically for search engines. During the toddler years of search engine optimization (SEO), crafty developers took advantage of weak search engine algorithms to display their websites in top results, regardless of their site’s relevance. However, as more advanced Internet search engine technologies emerged to solve such exploits, new SEO methods were pursued (Boykin, 2007, p. 1). With the growth in search engine popularity and accuracy, and with newly emerging techniques used to target such engines, SEO has become a cut-throat competitive industry that is quickly being dominated in its utilization by big-business corporations (Murray, 2007, p. 1). Regardless of a company size and status, however, company webmasters with basic knowledge of HTML and blogging can establish top search engine rankings for websites that target niche markets with great efficiency by employing specific on-page and off-page SEO techniques.

A Search Engine Primer

Search engines did not become popular overnight. In fact, it took half a decade for the general public to catch on to the power of them. Search engines have become a woven part of society only because of their brilliant architecture; systems with frameworks so complex, yet so simple in user utilization that a novice can operate it. Concisely, the modern search engine is an intricate tool formulated to minimize the discovery time of information by minimizing result digression and maximizing result accuracy based on hundreds of relative factors. The basic functionality of a search engine includes content discovery, indexing, querying, and ranking (Fishkin, 2007, p. 4).

Content discovery is often referred to as “Web crawling”. The analogy of the “Web” is an important concept to grasp, since its analogy will act as a backbone to understanding the search engine discovery process and the terminology involved. The internet can be generally referred to as the World Wide Web, or just Web for short, because the structure of the internet most resembles the structure of a spider web (Davis, 2005, p. 1). Each of the billions of pages of content are linked together in some way or another to create an incomprehensibly large network of connections. Consequently, search engines have called their automated programs that crawl this web “bots” or “spiders”. Modern crawlers revisit indexed sites on a regular basis to look for changes or revisions. Sites are normally updated by the crawler between a one or two months time. In estimation, search engines have only crawled about half of the Web’s content pages, accounting for between eight to ten billion pages (Fishkin, 2007, p. 4).

Every page that is crawled on the Web by a search engine is placed into a gigantic database called an index or sometimes a catalogue. Massive organization is applied to the index in a way that requests can sort through billions of pages and find relevant matches within just fractions of a second. Sometimes it can take a considerable amount of time for a search engine to actually index a site after crawling it. During this time, the site will not be available on index to those searching (Fishkin, 2007, p. 4).

Content querying is the provision of an interface or gateway connecting the human user and the results waiting inside the search engine database. The results vary in type from web pages to online published word processor documents, and are returned to the user based on the criteria they indicate. The method a user might use to indicate criterion varies based on the search engine. Search engines normally provide a blank text input field in which the user can type terms or phrases into then press a button to send the query to the search engine for processing. Many modern search engines incorporate exclusive input syntaxes that a user might learn to take full advantage of the search engine’s power. Natural language searches, however, allow a user to input full sentence-structured questions instead of requiring the user to learn query syntaxes (Sullivan, 2007, p. 1). An example of syntax is placing terms in quotations. Google, the most commonly used search engine of today, uses quotations to specify results that return exact matches to all the terms in the order they are listed in quotations. Google includes ten other operators used to better define a query and home in on the target results (Google Cheat Sheet, 2007, p. 1).

Ranking becomes a search engine’s most distinguishing process, as this will determine what and how information is displayed to the user. A commonality all search engines share by nature is the organization of pages by relevancy starting first with most relevant and ending with least. The higher a page’s rank is, the higher the site’s probable relevance will be as perceived by the engine. Every search engine uses its own unique method of determining how pages rank in relation to one another, and these are called algorithms. An algorithm is a mathematical formula that will take into consideration dozens of factors that have positive and negative effects on page rank. Think of it as a set of rules that a judge uses to determine which girl wins in a beauty pageant. The winner will always showcase more than just beauty alone, but instead, indicate a deeper purpose like the reputation, talents, and even life intentions. The many factors involved in judging contestants in a beauty pageant are very much like the factors used to rank a webpage (Sisson, 2006, p. 12).

Brief History of the Search Engine

The earliest breeds of search engines were not actually search engines at all, but rather massive directories of content pages manually submitted by their authors. It was not until spiders and bots came to the scene that people began to see the power behind such tools (Wall, n.d., p. 8). Archie appeared in 1990 as the very first tool used to search pages of the Internet. It was named Archie to resemble the word “archive” without the “v”. Built by Alan Emtage, the program indexed directory listings from public FTP sites. An alternative tool emerged a year later called Gopher, which indexed solely text files instead of all computer files. Two other index systems called Veronica and Jughead searched the Gopher index servers and provided more targeted keyword search (Wall, n.d., p. 2). By 1993, a new generation of search engine emerged from a student at MIT: automated web crawling. Initially used for counting and measuring the size of the Web, the first web crawling bot on the Internet was named the World Wide Web Wanderer by its creator Matthew Gray. ALIWEB (Archie-Like Indexing of the Web) was introduced in the same year with the capability to collect page meta-data and allow page authors to submit their own content. Search engines and crawling technology wasn’t yet seen as having any true significance for society until further university experiments were done (Wall, n.d., p. 1).

As the Internet gained popularity and started appearing as a business opportunity to investors, college students began getting large funding opportunities. This boom in funding caused break-through developments such as relevancy-based indexing to occur. Corporations like Altavista, Ask Jeeves, Lycos, Yahoo, and Google in turn met at the search engine scene, each bringing their own new innovations to the table. Altavista offered a brand new method of searching for the end-user known as natural language inquiry (Wall, n.d., p. 1). Ask Jeeves was quick to mimic this technique, but also focused on building its index from web communities. A few years later, Altervista was bought by Yahoo! for 235 million dollars, which was just one of that many small steps taken toward the multi-billion dollar establishment Yahoo! is today (Olsen, 2003, p. 1). Lycos contained the largest index of any search engine of its time with more than 60 million documents in 1996, but eventually evolved into the fifth most popular web portal in the world (Sherman, 2002, p. 1). Lycos abandoned its own search engine algorithm, and began powering its search feature by Ask in 2006, which is former Ask Jeeves (O’Reilly, 2006, p. 1).

Although Google entered the scene relatively late in 1998, it still managed to ultimately come out on top from its tough search engine competitors (Google Milestones, 2007, p. 1) Through collaboration, Larry Page and Sergey Brin babied their creation until receiving more than 25 million dollars in funding in just a year’s time from its initial launch (Google Milestones, 2007, p. 3). Google partnered with AOL and Yahoo! by early 2000, which also marked the release year of the renowned Google toolbar (Google Milestones, 2007, p. 4). In 2007, Colvin of CNN reported that “Google’s figure is 9 billion and rising fast, pushing the company past most of America’s biggest, most successful, most respected corporations” (Colvin, 2007, p. 1). It is clear that Google has conquered the search engine war, rendering it as the most valuable search engine webmasters can optimize for their websites. Google has practically set the standard for other search engines that have followed the leader’s footsteps. Because of this, Google-specific page ranking factors are currently the most significant for any SEO venture because of competing search engines’ inherent similarities (Ryan, 2006, p. 1).

On-Page Search Engine Optimization

Jumping straight into SEO, it is imperative to understand that success relies heavily on the keywords that are chosen for the optimization venture. Because keyword terms can be found inside content, titles, headers, and images of a webpage, these are all considered on-page objects and therefore contribute to the optimization of the page itself. Keywords can be thought of as the foundation upon which SEO is built on, when if removed from the equation it leaves a broken structure. In relation to SEO, keywords are terms used to define the purpose of a webpage in its entirety (Fishkin, 2007, p. 9).

Commonly, there is confusion between metadata keywords and content keywords. metadata entries, which are code strings placed in the code heading of pages, are no longer used for relevancy because they were taken advantage of by having irrelevant keywords that attracted undeserved attention. For this metadata keywords are no longer used, while metadata descriptions are only used as snapshots for a few rare search engine directory page entries. Because of all this, metadata entries are very insignificant to SEO. In the world of keywords, content is king. When a search query is sent, the search engine will try to return with pages that match best to the inquiry keywords found within a page’s content (Sisson, 2006, p. 8). Since so much relies on keywords, it is common practice to conduct research to seek the right related keywords or keyword combinations that are optimizable for a given scenario. There are several free online tools available for keyword research, such as the tool suite found at http://tools.seobook.com/keyword-tools (Callen, 2005, p. 32)

Keywords that are too popular will actually have a negative impact on search rankings because of the overcoming competition. Instead of seeking popular solo keywords like “insurance” or “games”, it is much more effective to find a niche (Callen, 2005, p. 12). A niche homes in on the specific product, idea, or service that is attempting to be displayed in search results. When optimizing for a focused target audience, the competition is easier to outsource, and in turn will always promise high rankings when page optimization is established. Instead of seeking a single magic keyword, it is best to seek a keyword combination or a phrase that will best describe a niche specifically. Most people enter 2-5 word phrases into search queries, which ensures security with multi-keyword niches (Sisson, 2006, p. 13).

Some webmasters have tried repeating their keywords excessively on their pages to boost frequency. What these webmasters might not understand is that excessive keywording is like playing with fire, where if they get too close they will get burned. If a search engine notices an unusually excessive repetition of keywords, the engine will demote the site and may even ban it from its index completely. In contrast to this, search engines are now intelligently seeking common relationships between terms on the Web, so when keywords are used throughout a document with fluency and in good context, this can quickly benefit a site’s ranking (Fishkin, 2007, p. 9).

Keywords should be strategically placed on a webpage to maximize keyword frequency without running the risk of being seen as a keyword spammer by the search engine. If more than one keyword combination is being targeted by your site, it is important not to strand keywords together in an attempt to increase keyword relevance. In page content, header code tags will emphasize keywords for users as well as search engine spiders. Placing keywords naturally in the alt tags of content relating images will also boost page relevance, and return your site in image search results. Most importantly, naturally mentioning keywords in body paragraph text will increase keyword frequency. To reiterate however, it is important not to overuse keywords in body paragraphs, since some search engines might suspect a site with that sort of ‘keyword juicing’ as spam (Sisson, 2006, p. 13).

Linking is another imperative factor of page rankings which will be covered in greater detail in off-page techniques, but is also a part of on-page optimization. Internal linking generates a hierarchy of synonymous page rank based upon which pages are linked most. Many webmasters often do not realize they are making a mistake when chain-linking content more than two levels away from the homepage, or mesh linking. Mesh linking occurs when every page contains a link to every other page in the site, giving every page with equal importance. This means a contact or form page will rank just as high as the actual meat of the site. To solve this issue and direct the search engines’ focus towards pages of importance, a hierarchical linking system should be established. To create linking hierarchy, not all pages are cross linked, and important pages are linked to by the largest number of pages on the site (Sisson, 2006, p. 37).

Off Page Search Engine Optimization

While on-page optimization provides a solid basis for a website being recognized by spiders, it is the links from other websites that determine the rank of the recognized page. Off-page search engine optimization is mostly concerned with this establishment of inbound links to the focus website. The process is known as link building, and is by far the most strenuous aspect of SEO. A site’s page rank is determined by both the quantity and quality of its incoming links. The quality of a link is the most weighted factor, which is based upon the page rank of the site making the link. If the linked site has relevance to the site being optimized, then this is a positive detail (Fishkin, 2007, p. 26). Relevancy is determined by comparing keywords in website titles, the anchor text of the link, and even its IP address. The IP address or number value that the domain name refers to may have less weighted effect on page ranking if it shares a common third octet (Sisson, 2006, p. 43). Sites that have very high page ranks are referred to as ‘authoritative’ and will almost automatically boost the page rank of a site it links to. Two forms of linking exist: two-way and one-way.

Two-way linking is also known as reciprocal linking because it is a mutual establishment between site owners. This method is essentially a link swap. Some webmasters carry the misconception that paying for well known link exchange services will guarantee site visits, but this is only true on a temporary degree (Sisson, 2006, p. 54). Also, link exchanges are considered manipulative and have a record of incurring removal of sites from search engine indexes.

One-way link building can sometimes be considered a science and art, since many techniques are nothing short of brilliant. One scheme often used to build massive amounts of inbound links is to produce a gadget or banner that appeals to other site owners, and encourages them to take a code snippet for the gadget or personalized banner and place it on their own site. An example of this method is evident at www.nerdtests.com. This site offers a free and fun online quiz that ranks the user’s nerdiness in percent relation to everyone else who took the quiz and awards an ‘official title’ banner code based on the outcome. These banners can be found floating all around the net in user signatures of online community forum boards or even on personal blogs and provides www.nerdtests.com with an endless link base (Spencer, 2007, p. 1).

The most common and reliable method of getting back-links is submitting articles to informative websites, which usually give authors an opportunity to link to their personal site. Social bookmarking sites like Digg, Del.icio.us, StumbleUpon, and Propeller all have recently become a hit sensation among frequent internet users. These bookmarking sites provide a portal to sites recommended by other users. If the content on a site is valuable or entertaining enough to people, social bookmarking sites may be the most effective approach to off-page optimization since they are based on popularity and massive viral tendencies (Hagen, 2007, p. 5).

Method

As my primary research, I conducted an interview on October 25, 2007, consisting of ten focused questions about SEO with Bill Slawski. Bill is the President of SEO by the Sea and the Director of Internet Marketing for KeyRelevance Inc., and was directly referred to me by Rand Fishkin, one of the world’s most renowned and authoritative SEO experts. Bill is one of the founders and administrators of Cre8asite Forums, is an active correspondent for Search Engine Land, and writes a weekly column for their small business section. Mr. Slawski’s professional credentials substantiate the validity of his interview responses and provide access to exclusive insider industry knowledge. The interview was completed via electronic mail, in which Bill took full advantage of to respond with in-depth and intuitive answers complete with real-world examples.

Results

As the first question of my interview, I asked Bill how he would define SEO to the average Internet user. Bill responded, “In simplest terms, Search Engine Optimization (SEO) is applying knowledge of how search engines work to make sites easier to find on the web for the audiences that those pages were intended to attract. In more complicated terms, SEO is a matter of combining an application of marketing ideas and a knowledge of search engines to help bring the right people to a site so that they will change from visitor to consumer.” This description spells out the fundamental concepts of SEO. It is important to understand SEO, in essence, is limitless in ways of targeting consumer markets. While advertising schemes might be limited to the specific targets the advertising company provides based upon the small amount of information shared with them about your product, SEO delves into your niche and allows for much more targeting flexibility.

My second question for Bill was, “In what ways is SEO more effective or efficient than other online marketing methods?” He responded saying, “Search engine optimization means being aware of how search engines might collect information from the pages of a website, and making it easy for the search engines to index the content of those pages. In effect, it means enabling a search engine to become an index for the pages of a site. It can be less expensive than using the paid contextual ads that you see displayed with search results at a search engine, or the banner ads that show up on other websites that may point to the site advertised.” This cost efficiency is an important component of why business professionals are making the leap away from conventional pay per click advertising as their primary marketing strategy and making the switch to search engine optimization.

The third question pointed towards the public view on this experts own industry. My question was, “Do you think the power of SEO is relatively undermined, or in contrast, do you think it is overplayed as an online marketing method in the industry?” He responded with, “Search is one of the commonest activities that people get involved in when the go online, so making a website easy to be found in a search engine for people who might be looking for what that site has to offer is a good idea. It can make sense to include SEO as one part of a multiple part marketing effort, and to build a strong marketing plan that includes both online and offline parts. Unfortunately, there are differing skill sets amongst people who offer SEO services – some are just better than others.” While my question was meant to explore SEO’s public relation solely, Bill brought up an extremely important reiteration of SEO’s unknown power when combined with an ultimate market plan encompassing offline target markets as well as the ones who exist online. This also adds to the concept of ‘limitless’ SEO possibilities.

I asked for my next question, “Can any website benefit from SEO?” Bill explained, “SEO is only really important to sites that want to increase their visibility on the Web. A game clan site, where everyone who needs to know the address of the site already does has no need for SEO. But, if you hope to attract visitors to your pages, it doesn’t hurt to make them as search friendly as possible. And if you want to attract people to those pages who might be interested in the content of the pages, it doesn’t hurt to try to use words on the pages that those people might try to search with on a search engine, and to do it in a manner that makes it more likely that those words will be found earlier on in search results.” Drawn from his answer is a suggestion of widely conventional use for SEO. Unless meant specifically to be concealed from Internet users, any website seeking visitors can benefit largely from any amount of SEO. Since amateur implementation of SEO is key part of this paper, the next question was very distinctive in terms.

I asked, “Is it possible for webmasters to (with fundamental knowledge of HTML and blogging) implement SEO for themselves with relatively successful results for their small websites?” Unsurprisingly, my prediction was reinforced with his answer. Bill said, “Webmasters with a fundamental knowledge of HTML and blogging can achieve some success with being found on the web, but having a good knowledge of how search engines work can help a webmaster make better choices about how their site is set up for success with search engines.” I asked, “In general, what is the timeline of results returned by SEO?” Bill responded saying, “The amount of time that it may take to achieve results may vary by the site involved and how much work it might need, the competitiveness of the market it is within, and the demand for what the site offers. It’s almost impossible to guarantee success generally, and perhaps even harder to do it within a specified timeline.” While other sources have noted results can be seen in a matter of days in some cases, it seems there is no definitive amount of time that promises results to become evident. In that, the SEO marketing solution may not always suite for website owners seeking instant Web traffic.

This question focused on SEO as a long-term asset. I asked Bill, “Do you believe SEO may become obsolete in the future?” He explained, “I don’t see it becoming obsolete as much as I see it evolving. What we considered SEO in 1998 is different than what we consider it to be now. If you look at a set of search results in Google today, you may see videos, images, news, web pages, product searches, and other results that you wouldn’t have seen even a couple of years ago. The web is changing and search engines are changing, and helping people so that they understand some of these changes and how they might impact their web sites will probably continue to be a need to be filled in the future.” This provides a fairly straight answer indicating that SEO will only continue to progress with changes over time, rendering SEO as a very reasonable long-term asset for any website.

My final and most important question asked, “In what ways might SEO be viable for businesses with niches?” Bill responded saying, “Finding a niche where you can be competitive, and where there’s a demand from consumers can increase your likelihood of success. A small business can often take advantage of working within a niche that a larger business might find to be too much work for too little return. If the smaller business has considerably less overhead in terms of cost and time, they may be able to thrive in one of those niches. By focusing upon a specific market or audience that others aren’t, it may be possible to be found easier if people want to find the service or goods or information that you provide within that niche.” This is a fabulous reverberation of how specific keyword combinations and niches interact. Focusing on smaller markets can provide a better means of success on a smaller, yet more attainable scale.

Discussion

Throughout the extent of my research, SEO had been discovered to be one of, if not the, most effective Internet marketing strategies available today. Statistics have shown that the largest magnitude of online users discover information and merchandise through the use of search engines. SEO channels that majority of Internet traffic directly into a marketable solution, idea, or product with the best cost and time efficiency. By employing on-page and off-page techniques, a webmaster with basic knowledge of HTML and blogging can supply a particular niche website with a top search engine result ranking respective to its niche search keywords. Keywords play an imperative role in the SEO venture by providing the base of the optimized structure. The keyword focus of a pre-optimized website is determined through intense research by identifying competition and analyzing keyword query frequencies using particular keyword research tools. After keywords are determined, on-page content structure and coding is the next priority, seeing as off-page link building logically requires a quality page to link to beforehand. Off-page techniques will utilize link building strategies to launch the rankings already established by on-page SEO past competition.

The product produced as a result from my intense research will enable any adventurous amateur with fundamental HTML and blogging familiarity to pursue SEO with relatively guaranteed success. My product, in the form of a website, guides the pursuer with simple and concise instructions. The website splits the SEO mission between on-page and off-page techniques which have been explained in earlier sections of this paper. Instead of discussing these techniques in non-applicable generality however, the website will demonstrate specific examples of each optimization practice with its own optimized features.

To view my final product website, click here.

For references used in this paper, click here.

by hjl

Google Sitemaps Just Got Better

Having a Google Sitemap just got better! Not only does the
search engine company check your sitemap, but now they give you
feedback! The new feature was quickly noticed by many users of
the service recently as a way for Google to alert the webmaster
about possible problem pages that they have had trouble
indexing.

I had the wonderful experience of getting to know this service
first hand when I logged in to Google Sitemaps to check on the
status of one of my many sitemaps. Along side of the address for
the sitemap, there was a link with the anchor text “verify”.
This helps Google to know that you are the actual webmaster for
that site and is a wonderful addition for security.

Once you are verified (which is a simple process of creating a
page on your root directory that they will see) you are able to
see the stats for the site index. Often times, you won’t see
anything in the stats area, but if you have recently updated,
redesigned, or deleted certain pages that Google has in its
index, you have a good chance of seeing something there. Google
will tell you about possible errors in the indexing process such
as pages that are not showing, or pages that they can’t see.

You might already be familiar with the new Google Sitemap
Program, but if you aren’t here’s a quick synopsis. The Sitemaps
program is a new offering from the Google family and is
currently in beta testing.

The goal of the program is to allow Google to see the complete
sitemap or a sitemap of frequently changing pages. This is
extremely helpful if you have links that can’t be reached by the
Googlebot when it’s indexing your page due to things like Java
script menus and such. The codes on a page that prevent the bot
from viewing your site ultimately hinder you in the search
engines.

So using the XML standard coding language, which is easy to
understand once you get the hang of it, you create a log of the
various pages on your site and tell Google some attributes about
it such as the overall priority of the page, how frequently you
alter the content, when the page was updated last, and of course
its location.

This will give Google the overall picture of the layout of your
site and does help in getting the pages indexed for greater
relevancy. There are protocols for the creation of the sitemap
so it’s best to read all the information completely at the
Google Sitemaps website at http://www.google.com/webmasters/ .

by RozSheffield

Automatic Link Exchange And Its Benefits

What is link exchange?

Link exchange is the popular method of increasing page rank and generating maximum incoming traffic. But generating enough links is not as easy as it seems. There are many important things you should take care of before starting your link exchange campaign. Before discussing link exchange tips, we should understand exactly what a link exchange is. Link exchange is simply the exchange of your links with others. Every Webmaster wants the maximum number of visitors coming to his site for obvious reasons; his revenue and site popularity both increase with the increased number of visitors. But the basic question remains on how a Webmaster will be able to generate enough links coming to his site? There are two popular methods for creating the targeted links, one is manual and the other is the use of automated linking programs. Whatever method you choose for your linking campaign, remember that each has its own pros and cons. For instance, manual linking may take months to complete and automatic linking can result in untargeted and irrelevant links.

Automatic Link Exchange and its benefits

Automatics links are links which are generated using some kind of tool. With automatic links, you are not required to do the hard work yourself, whereas in manual linking you have to do the tedious work. For automatic link exchange, all you need is the selection of the sites you want to generate a link to or from and the link exchange program will handle the rest of the process. With the automatic link exchange system, you can get hundreds of incoming links to your site with just a few steps. Automatic link exchange also has the benefit of a segregated directory that optimizes organization into different topics and niches. This makes it even easier to gather only relevant links. However, the cost may be discouraging. Of course, you can use free auto linking services. But comparing a free auto linking service to a paid linking service, you can easily differentiate the difference in their quality. There are various auto-linking software available in the market; these software can generate hundreds of reciprocal links to you. The quality of auto-generated links depends upon the price. Still, an automatic link exchange program has many advantages to recommend it over a manual link exchange program. Some of these advantages are:

* Your site can be linked with hundreds of web pages in just a few easy steps.

* Every auto-linking directory is well segregated in different topics and niches. Therefore, you can easily find the most relevant links for yourself.

* Today, these automatic link exchange programs are available at very competitive prices. Some of them are even free. The amount you are willing to put up depends on the premium you place on quality links.

* It gives you a big source to find a business partner or associate.

Manual link exchange is now fast becoming history. Gone are the days when you can hardly get even 10% to 15% responses from manually created links. Exchanging your links automatically gives your site more exposure and serious web traffic. The response level is also much better with an automatic link exchange system. With a quality link exchange, you will see the boost in web traffic coming through search engines. Your increasing link popularity results in more traffic, high page rank and a major source of income for your financial needs.

by rogercarr

6 Important Qualities Of A Successful Affiliate Marketer

Successful affiliate marketers are very unique people with some specific mind set and qualities that help them succeed. Many people start their own affiliate marketing business but some fail because they do not have what it takes to succeed.

Would you like to know if you have what it takes to become a super affiliate who earns huge commissions? Read on!

1.    Successful affiliate markets are determined to succeed, with a strong resolve to do what it takes to earn huge commissions online. These people are not easily discouraged, and nothing can stop them from going for their goals.
2.    Successful affiliate markers have a high willingness to learn and be trained so that they can succeed in their business. Internet marketing is dynamic and there are many tips and tricks to learn in order to succeed. Successful affiliate marketers are people who constantly look for any information that they can use to build their business.
3.    Successful affiliate marketers are self-motivated. As an affiliate marketer working from home, it can be hard to stay on course. People who succeed in internet marketing are those who to push themselves to do what they have to do and complete tasks within a set time frame.
4.    Successful affiliate marketers are organized. They complete one project before starting another one. This is important because some people fail in internet marketing simply because they don’t do what they need to do to grow their business and some don’t complete their tasks on time.
5.    Successful internet marketers are resourceful and can think outside the square. They are able to think about different and unique ways of handing any task or situation, and also how to make themselves better and successful in their niche. By differentiating themselves from other affiliate marketers, these successful marketers can gain a competitive edge against other affiliates which helps them to earn big commissions.
6.    Successful affiliate marketers are highly disciplined. They set their goals and targets and they work towards them without allowing any distractions.

You too can become a successful affiliate by following and adopting these principles. To your success as an affiliate marketer!

by infomatique

Link Popularity for the Unpopular, a Quick Primer for Today’s Search Engine Landscape…

So tell the truth, were you popular in high school? Did you have a lot of friends, and a wide social circle? Were you an athlete? Did your accomplishments extend far outside the halls of your alma mater to neighboring schools and counties? If so, then congratulations; you’re probably in the minority of those reading this article. What does this example have to do with link popularity you ask; more than you think.

Just as in high school, on the World Wide Web, your website is known by the company it keeps. Link to the wrong site or “hang with the wrong crowd” and you could be ostracized by the search engine community before you even begin. Achieve quality inbound links from a wide range of popular kids on the internet, however, and watch your site’s online profile soar. Sounds simple, and it is, if you know what to do to climb the online social ladder that is Link Popularity.

But before we get to that, what exactly is Link Popularity? Simply defined, Link Popularity is a measure of the quantity and quality of other web sites that link to your site on the internet at any given time. It is considered an off-the-page criteria that is greatly utilized by search engines to determine the overall importance and quality of your site to the online community. Because of its impartial nature, a site with a very high number of incoming links is usually viewed as highly relevant to the online community at large and thus highly visible within relevant search engine results. Whereas a content-poor site will attract fewer incoming links and thus hold little value to the same visitors.

What is the current link popularity of your site today? Take a moment to enter your site url at popular free link tool www.linkpopularity.com, then come back for the rest of this article…..

Still there, good! The results probably weren’t what you had hoped for though, where they? Not to worry; probably the biggest threat to you obtaining a high link popularity score for your site is relying on old information. To that end, below is a quick 10-step CURRENT process that can be implemented immediately to increase your site’s overall link popularity:

Step 1 – SUBMIT YOUR SITE TO OPEN DIRECTORY (DMOZ) AND YAHOO – Although neither of these sites are the 800 lb. gorillas they used to be, any link from these sites is going to increase your online profile immediately and very visibly. Find your appropriate category in both sites and submit for free with DMOZ and invest the 9 for a yearly indexing with Yahoo. Although DMOZ is still incredibly slow in adding new sites, keep at it, find the appropriate editor and send him cookies or flowers if necessary (couldn’t hurt?) then be patient.

Step 2 – ADD YOUR KEYWORDS TO THE LINKING ANCHOR TEXT – When at all possible, try to have an on-point relevant keyword phrase used as the linking text within any inbound link your seek for your site. If all you can manage is your site name or your url, that is certainly fine. But if you are selling toothbrushes to Eskimos, then “Eskimo toothbrushes for sale” as the linking keyword phrase from one site to yours is always the way to go.

Step 3 – WRITE ARTICLES AND SUBMIT PRESS RELEASES – Hey, look what I am doing right now! I could be watching ESPN, but I am writing this article instead. Write articles and submit press releases when you have a personnel change, introduce or upgrade a service or product or when you have a topic of interest you wish to share with the online world web community. Don’t have a blog? Get one! This is a simple way to get your articles and press releases out for indexing and review. Make sure to include links to your site where appropriate and watch your link popularity grow and grow.

Step 4 – FIND OUT WHO LINKS TO YOUR COMPETITORS – Go to Google.com and enter this into this search query: link:www.yourcompetitor.com. Do the same for Yahoo by entering linkdomain:www.your-competitor.com -site:www.your-competitor.com into the search field. Seek out the sites linking to your competitors and convince them to link to you instead. You win TWICE with this approach. You gain a quality link and an increase in your overall popularity while your competitor LOSES a link and achieves a lower popularity score in return.

Step 5 – CREATE AN AFFILIATE PROGRAM – Nothing generates quality, inbound links to your site faster than an established, commission-paying affiliate program. Whether your site is product or service-based, an affiliate program can be just the thing that takes your site and its link popularity to new heights. Visit www.CommissionJunction.com or www.LinkShare.com to set-up a new affiliate program of your design today and watch your online profile grow by leaps and bounds.

Step 6 – DEEP LINK YOUR SITE – This step is vastly overlooked by even the most savvy of online marketers initiating a new link popularity campaign. Make sure that links you seek out or solicit don’t just link to your home page, but ALL pages of your website. This process has numerous benefits including expanding your overall online link profile as well as generating unique Google PageRank values for each and every one of your site’s pages instead of just your home page.

Step 7 – SIGN UP ON GUESTBOOKS AND FORUMS – If you don’t participate in forums on your site topic or remember to sign-in when visiting a new site for the first time, now is the time to make such actions a habit. Always post a message or participate in a forum thread whenever possible and include a link to your site in your signature where appropriate. These “sig” files do get indexed and really add up, especially if the site forum in question is something highly regarded in your specific industry.

Step 8 – CONTACT RECIPROCAL LINKS BY PHONE NOT EMAIL – You would be shocked how successful this really is. More people are inclined to respond to your request when you introduce yourself by phone and let them know that you were visiting their site. Tell the person you are linking to their site, asking permission of course, and then politely ask for a link back. Cement the request by following up by email; then wait for the links to roll-in (oh, and get rid of the form letters; they don’t work!).

Step 9 – AVOID LINK FARMS AND LINK EXCHANGES – Reputation on the web is more important than ever. Again, just like friendships in high school, it’s better to have fewer higher-quality links to your site than hundreds of off-point, non-relevant links that do nothing to enhance the overall experience of the online community. Stay away, far away, from companies promising you hundreds of links to your site overnight. At best you don’t need the links, and at worst, you could be banned by the major search engines altogether.

Step 10 – DOWNLOAD THE GOOGLE TOOLBAR – This very simple technique allows you to view all potential link partners by the very important Google PageRank score (1-10) that is viewable in this browser. Use the toolbar to keep tabs on your own site’s PageRank score, than seek out complimentary, highly relevant linking partners that have a Google PageRank score of 6 or higher whenever possible. Convince a handful of high Google PageRank sites to link back to you and watch your site take off.

Remember, just like in high school, you and your site will be known by the company kept. Follow the simple, ten step plan outlined above, and you will be well on your way to achieving real, measured, lasting success online. Be the popular site on the block today; it’s easier then you think. Go ahead, be popular!

by karlmfoxley

Actions You Must Take If You Want To Increase Your Google Search Engine Ranking

Many sites can survive or die by their Google search engine ranking. While there are different search engines out there, the vast majority of internet users still use Google.

And while you may use PPC advertising to get high placements, folk still trust the natural search results more. So it’s in the best interest of you and your website that you do all you are able to to maximize your Google search engine ranking.

Of course, I am not suggesting that you spend all of your time losing you mind about your Google search engine ranking, or that you throw a large amount of money at it. It is essential that you get the maximum bang for your buck – do the most you can yourself to improve your Google search engine ranking, think about spending cash on an external company to help with your SEO only when you’ve tried everthing you can yourself.

And there are many actions you can take yourself to enhance your Google search engine ranking, and one of the finest places to get information about the way to do it is at Google itself. Google has a plethora of information about how they judge websites, and what they like and what they do not like to see on a site.

Anyone who wants to improve their Google search engine ranking wishes to go to Google’s Webmaster Tools section and simply read just about everything that is there. When you understand what Google wants and how they suspect, it’s a lot simpler to create and run your site in a way that Google prefers. And when Google likes something, indeed, you can guess, it ends up in a higher Google search engine ranking.

The next thing you can try to boost your Google search engine ranking ( and one that you’re going to find mentioned on their site ) is to work on having good, helpful content. One of the major goals of the automated bots and the actual folks over at Google is to get rid of frauds, cons, and fly-by-night sites that pop up overnite.

If you concentrate on having high-value content that aims to provide info or a service, Google will notice that and you’ll be treated just
like a valid, informative site – because you are . It could be alluring to make it easy and try a quick fix, but if you’d like to survive in the net arena, and get that good Google search engine ranking and keep it, then you need to target sustained quality for every facet of your website.

www.gsinc.co.uk Why is the Google site command useful and how do you use it? Find out more in the this search engine optimization (SEO) tutorial by Gareth Davies of GSINC Ltd. For more SEO, Link Building and ECommerce tips visit www.gsinc.co.uk

by infilmity

Top 5 Things You Might Not Have Done In Google Webmaster Tools

Add A Site Map – One of the first things you should do is create an XML Sitemap and add this to your webmasters account. Simply click onto the Sitemaps link and click Submit a Sitemap. Simple enter in the extension of where the sitemap sits and its name and submit this. Try to make sure the sitemap is on the root of the server / site as this makes accessibility a bit easier and also gives you more control.

Set Your Crawl Rate – If you have quite a few new pages you would like to get seen and possibly indexed by Google, you can set the crawl rate to be at the highest possible. The crawl rate is how often the Googlebot comes to your site and how many requests it makes per second, once it’s on there. If you have a decent web host, set this to the highest, especially if you are a new site as the more requests you can handle, the more likely it is to get the pages indexed quicker, although there is no guarantee of this.

Choose Preferred Domain – The age old debate about whether Google sees www.clearwebservices.com and clearwebservices.com as two different websites continues and will continue for many more years. The way we see it is, if you don’t use the www, like we do not, tell Google you do not use it. You can simply select whether it should see the www or not and even if this is not massively beneficial, it doesn’t hurt to make sure the way your site is seen and indexed by Google is the best it can be.

Define Geographic Target – If your site targets visitors in a particular location, you can provide Google with the information that will help determine how your site appears in our country-specific search results, and also improve the Google search results for geographic and location specific queries. This is great if you only sell products to the UK, it means you can tell Google to try and only send your UK Traffic, which is of course more relevant for your website.

Fix Crawl Errors – Although you will never be penalised for submitting a sitemap, with errors or without out, it is vital to pay attention to any errors Google is telling you about, and of course also fix them. The fewer errors you have, the better, so make sure you keep any eye on the crawl errors section periodically and fix any issues that are reported.

The Google Webmasters tool has really been developed to make sure your site is as good as is possibly can be for Google, and we think this is a great thing. But, you have to make sure you use the tool for more than just checking your rankings and links back, and by implementing a few of the above tips, will hopefully make sure your site is indexed in the most efficient way.

by Chris Devers

Link Popularity: Placing Text Links on High Pagerank Websites

It is well known that major search engines rank your website based on the quantity and quality of links that are pointing to your site. Webmasters use various methods to increase their website’s link popularity.

One of them is using text links ads. These are ads that are very similar to newspaper’s ads, without graphics. You just write a headline with a short description and include the link to your website. Visitors clicking on them are directly sent to your site. And obviously, the search engine spiders visiting those websites follow your link. And because these are one-way links (also called “backlinks”), they have a higher weight in the search engines’s algorithms which determine your website’s ranking.

The most important part of this method is to choose the website where you put your link. For obvious reasons, most webmasters prefer to place their links on highly ranked websites or directories. The higher the Pagerank of the website offering you a one-way link, the better for you. In fact, the most effective quality links are those placed on PR5 websites or higher such as asondheim, which offers also search engine friendly listings with deep links to many pages of the same domain.

Some webmasters buy text links at a monthly basis, what the advertisers call ‘recurring billing’. You place your inbound link on a high ranked website and you pay an agreed fee every month. This method has the disadvantage of tying you up for long i.e. if you don’t pay your monthly bill, your link will be removed and you’ll no longer have the benefit you were looking for in the first place: having a quality link pointing to your website from a high ranked website.

But there is nowadays another interesting alternative: some text links directories offer the possibility of placing your link with a one-off fee. You then have a permanent link to your website. No recurring billing! No link removal! And the most exciting feature is that those one-off payments can costs as little as -. This is a cheap and highly cost-effective method of increasing your popularity. Usually, webmasters who want their website to appear at prominent places, such as the homepage or the top of a category page, have to bid more than the others. They decide what they want to pay in order to appear where they want. A fair enough system, in my opinion.

How to identify such websites? Do as I did. Use Google. You can make a search via Google, using keywords such as ‘buy cheap text links’ for example.

by affiliatesummit

The Affiliate Code – Mastering Affiliate Marketing

The Affiliate Code – Mastering Affiliate Marketing

 I started looking to build an online affiliate marketing business. After searching and buying many programs I found the affiliate code. I was very impressed with the quality of the product, and the marketing video modules. I had never really seen the secret code that cloaks your affiliate code, so you can work under the radar.

From everything I have seen online, most of the programs tell you to buy adwords to promote your products. I understand if you have a large budget, and unlimited resources, you can afford to purchase high priced keywords. I have to admit I spend thousands of dollars, which returned approximately 1 dollar for every 5 dollars spent.

I watch the 8.5 hours of powerful training videos, which contained more information about affiliate marketing than I ever knew existed. The Affiliate Code is designed to teach you how to set up an affiliate web site, and make money online by participating in the most popular online affiliate networks like ClickBank, Cj, Linkshare, ect.

Michael Jones is a super affiliate earning millions of dollars a year, and has developed the affiliate code program to help others get started in the affiliate marketing business. Some people say Michael Jones is just doing it to make a profit, But isn’t that what we all want? Make a profit!

Michael Jones hasn’t left anything out; he starts from the beginning and goes through the entire set up process with designing and building a website, creating the website graphics, copy writing articles, working with search engine optimization, and a lot more. He does the complete program on his computer, with a screen capture program.  This lets you watch what he was actually doing throughout all the videos.

Some of the video modules in the program include: Module 1: Choosing Your Niche, Module 2: Picking Your Product, Module 3: Tech Talk Site Setup, Module 4: Using an Autoresponder, Module 5: Copywriting 101, Module 6: Driving Free Traffic, Module 7: Tracking, Module 8: Scaling it Up

My conclusion is, if you want to make money online selling affiliate products. This must be, in my opinion, how the super affiliates make their millions. If you tried making money with affiliate marketing, and have not been successful, The Affiliate Code is unbelievable and definitely worth checking out.

Your Friend,

Dave The Affiliate