by phill.d

Link Popularity: Wrong Approach to a Right Strategy

No wonder many of us count link popularity as a game of numbers. As wining the game is directly proportionate to greater number, similarly getting back links from number of sites is a good solution to rank high in the search engines. Number matters the most, is it really true?

Most of us evaluate the popularity through search engine results so we must look on back links of the top ten sites. Now what’s the result? Do they have large number of back links? After the great inspection you must get a no, but then suddenly, a big question will arise in your mind – “What’s the factor behind the high ranking of these sites?“ Do they have different strategies or they follow the same differently? Yes, now you have reached the solution through your question itself. They follow the same strategy that is Link Popularity however their approach towards it is different. They choose those sites for link building that have most relevant content, high PR (page rank), and quality links. In other words, their back links come from trusted and relevant sites and this is the funda of their success of link popularity.

To carry a bunch of incoming link will not ensure your site’s top ranking. Back linking can help immensely if you link to the site ranked high in search engine. Spreading links over number of sites through article submission and social networking sites (blogs and forums) can also improve your link popularity in organic way. However it requires good content with high quality, relevant information and unique and eye catching presentation. If your content is full of these attributes, your link will definitely get weight age over others. But remember, for making it possible, you must have good content and present it in a good manner too.

Reciprocal Linking is also one of the ways to make your site popular and get large number of web traffic. Search engines do not count on this kind of linking, as it consider under the mutual partnership, but still it is in use because it divert the most classified customers towards your site. This technique of link building is equally important, as the end goal is getting targeted customers and goal conversion as well.

From SEO perspective it is worthless to waste your valuable time and effort in increasing the number of links. It’s better to focus on getting quality links form quality sites instead of getting quantity links form irrelevant and wrong sites.

by infomatique

Link Popularity Strategy For New Sites

The major factor for success on the Internet is link popularity. If you have good link popularity it can increase traffic to your web site by bringing high ranking on search engines. It is quite difficult task for a new site to build link popularity which has just born here we will discuss what strategy a new site should adopt to boost link popularity. First of all let’s understand the meaning of link, link popularity and link exchange.

What is Link and Link Popularity?

The link (hyperlink, or Web link) is a connection from one web resource to another. Internet begins with the hyperlink and a person go from one page to another page by clicking link. Links are the buttons and underlined text on web pages that take you to other pages on click.

What is Link Popularity?

Link Popularity means how much you are known on the internet which can be measured how many sites or web pages linked to you. Link popularity is a measure of both the quantity and quality of sites that link to your site. Link Popularity is the number of quality hyperlinks pointed to your website.

What is Link Exchange?

In Link Exchange basically, we exchange links – you add my link to your website and I will add your link to mine. It is a barter system give link and in return get link .By exchanging links, with theme based sites or authority sites you can increase your websites link popularity and which will results into increase of your website search engine rankings.

What are new site link exchange problems?

For new sites it is quite difficult to get linked with other sites. Even the google takes the site for indexing if it has got few inbound links from other websites. Google says “The best way to ensure Google finds your site is for your page to be linked from lots of pages on other sites…”

In one of the reason for site not listed Google has explained: “If we have not picked up your site and it has been several months, then it is likely that our spiders are not able to find your site. If you increase the links pointing to the page, Google will likely find your site in the future. “

It is clear that your site will not be listed on Google quickly. Search Engines usually takes news sites very fast if you are linked by other popular related web sites. New site will also not get reciprocal link from other sites because of non popularity or 0 PR (Google Page Rank).

Link building strategy for new site owners

Now what strategy should new sites adopt to get started on the Web? Here are the few one, which will work.

1. Get Listed on Free Top Web directory Try to get listed on open directory project DMOZ ( www.dmoz.org.) and also submit your site to Yahoo! by visiting http://docs.yahoo.com/info/suggest/. Be sure to follow their guidelines for listing. The important free directories in addition to dmoz are:

http://www.dmoz.orghttp://dir.yahoo.com

2. Get Links for Your Associates Try to get link from your associated or friends web sites. If you are in business you can get link from your dealers or business associates. It will also help you in getting theme bases links. In initial stage you can take link from your friends and relative web pages or site although they may not be theme based but at least search engine like Google will find your link and index you.

3. Free Site Submission Tools There are lot free site submit tool are available on the Internet. Use them to get listing as for the new site owner it is difficult to find the important search engines. Be careful and do not submit many time to same search engines as they may consider repetive submission it Spam. Further try to keep away from FFA pages as they are treated as ‘link farms” by search engines and listing is penalized.

4. Join Discussion Forum The Discussion form is another media to get inbound links. Join the Message Board which is related to the theme of your site and if you are expert in your field you can reply the many threads. Be sure to include your URL in your signature and also anchor text to be linked with URL should be your site Keyword. If the message board allows it, you can even include a short promotional blurb about your site at the end of your posts. Even if you do not post try to add your url in profile and it is also an inbound link and is important if from your theme based Forum. Try to add your details i.e city, country name, interest and occupation in profile as it will make your theme based pages where all contents are related to you.

5. Email based discussion Email based discussion lists, which are archived on the web in static HTML pages can also be used to boost the link popularity of your site in a similar manner. In this case, the signature file that you use with your email program should contain the URL for your web site.

6. Reciprocal links request low page rank sites The New site faces difficulty in exchanging link with high Page Rank Sites. It is better to start exchanging link with sites which are related to your topic or theme of your site even they may have low Page Rank. You will see that there page rank will increase with the time and you will gain.

7. Link Popularity through Awards Try to join the award sites. There are many sites which open contest or award of good site design or good content site you can apply for it. If you get a chance to which your brief site content will be published on Award site, which will increase your link popularity.

8. Major Industry Associations There are many industrial association sites which publish free listing of there sites. Just find the association site relating to your products or theme of site and get listed.

9. Signing of Testimonial Lot of website ask to write testimonial and also add your URL. Just study the site and write brief genuine testimonials about the website. If you will be able to write good, genuine testimonial you are sure to get listed there with your comment. Do not sign guest books with vague comment just to get link.

10. Discount Offer You can offer a discount or concession on your good, products and services to anyone who put a small banner or text link back to your site.

11. Affiliate program Set up an affiliate program, which is an excellent way to boost link popularity. Your affiliate members will put there affiliate code on there sites which will contain your URL and your will get theme based inbound link.

12. Free Netcard Try to make free netcard available on the Internet and your complete detail to make your full information page and inbound link is also important as it is your business card on net.

It is always said better beginning is half done. So if new site adopt the above method to increase link popularity they are sure to build good page rank in the beginning and latter on all higher page rank web sites will be ready to exchange link with you and will result into building of solid link popularity for your site. You should not expect results (Increase in search engine ranking) so fast. Wait for at least 3 month till search engines index you all full site pages.

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Contextual Link Building-Top Choice Seo Strategy

Contextual link building has been singled out as one of the most effective means of attaining link popularity with Google. It is however not the only link building method that you should use but nonetheless it has been termed as an extremely potent technique of getting your rankings up.

Most online businesses are now aware of the fact that they need some way to get into the good books with Google as well as the other prominent search engines. Contextual link building is one of the most powerful and effective ways that can help you to get top listing on Google search results.

SEO tactics that are great with Google

You will find the SEO companies to be recommending a host of tactics that can be used to persuade the search engines. There are however few strategies that can match the effectiveness of contextual link building. This particular technique has become very popular in recent times as both SEO companies and online businesses realize the massive benefits that contextual link building can yield.

A taste of contextual link building

Getting natural links to your website is the important thing for boosting its popularity with search engines. This is because Google feeds on such links and the more they are the merrier it will be. The thing that makes contextual links special is the fact that they do not appear to be a deliberate advertising attempt at a glance. Rather they are a form of third party advertising with the links placed within the flow of the writing of blog reviews.

Individuals reading the blog review will not be able to tell that it is actually a promotional post. Rather they will be intrigued by the blog review and instinctively click on the link to your website. In this way you will benefit by attracting the targeted traffic to your website and making them into successful conversions.

The effectiveness of contextual link building

The effectiveness of contextual link building is related to the quality of the content that you will be posting up and the number of inbound links that you can get. If the reader does not find your blog review to be useful, informative or interesting he will never click on the link which will consequently not achieve the purpose for you. The second aspect is having a considerable amount of links placed on different blogs so that Google starts to notice your posts.

How to go about it

Since compromising on the content is not an option you need to make sure you find a professional SEO agency that can write some unique content for your website. By availing the contextual link building package of a renowned SEO company you will be able to benefit in a number of ways.

Not only will this ensure that you have the kind of content that is going to entice the reader to click on your links but your blog posts will also be posted up on the most popular and relevant blogs that are part of the SEO company’s blog network. Furthermore the company will assist the contextual link building process with other link building techniques like article marketing etc.