by denharsh

Google Webmaster Tools Offers Geographic Targeting of Website

Taming Google search results for Geographic location had become frustrating for Webmasters and SEO experts. It is a known fact that Google search results are tweaked based on the location of the searcher, and this phenomenon is caused due to Google algorithm which produces different search results depending on from where the internet user is searching.

Google Webmaster Tools Geographic Targeting Feature

This feature has been introduced with Google webmaster Tool to help webmasters tell the search engine their targeting location.

Effect of Geographic Targeting using Google Webmaster Tool

A few tests have revealed that setting this can effect your search results when a user searches from that location. Although if you are targeting global audience it is advisable not to use this feature as it may have adverse effect.

Factors that contribute to Geographic Search results on Google

Here is a list of some factors that are often perceived as the guiding force for different results by Google by geographic location.

1. : This information tells Google that the website probably belongs to that location, but there are exceptions to that.

2. Extension of the Domain Name: A website which has a country specific domain extension like co.uk or co. in will rank better in UK and India respectively.

3. Keyword Usage on the website: This can also contribute to the changes in ranking algorithm, for example if you are using too much of India or UK in your website it is perceived by Google that the website is targeting that location.

The Google Webmaster Tools Geographic Targeting feature is step forward in helping webmaster target their visitors more effectively and making the web a better place.

by BrentDPayne

Using SEO Basics With Google Webmaster Tools

Search Engine Optimization (SEO) can be complicated when you don’t know the right way to use this feature for directing traffic to your website. There are many tools available, yet considering Google is the search engine used more frequently, the information will be regarding the aspects of the tools used within Google.

The benefit of using Google Webmaster Tools helps website owners the in the ability to generate larger amounts of traffic to their website. Google Webmaster Tools is a free service for internet users. There is an extremely large amount of information available to you after you have verified your website with Google.

Here are some of the features of Google Webmaster Tools.

Google Webmaster Tools will show you all the errors on your site, which this process includes showing any broken links on the website and all the links driving the internet traffic to the website where there might not be a valid page. The tools also include telling the site owner of possible restrictions they may have placed on the site that will limit access to the site visitors.

There is the ability to set the geographic target of the site such as if you want the www. to appear on the listing of the site. You can select if you want to show images within Google when the search has been performed by internet users. This process is called Google Image Labeler.

Google Webmaster Tools will provide a list of URLs that have duplicate title tags or meta description. The information will let you know if the pages are too short or too long. This helps to correct any problems with the website and lowers the traffic flow.

Top search queries are shown with the Google Webmaster Tools. It provides information regarding what the webs searches are and how the internet users are seeking information on the internet. This information helps to increase the flow of traffic to the website. The provided information breaks down the results by web, image and country.

Managing the site links for your website is very important. Most people desire to have additional information listed in the search results with their website. Google Webmaster Tools provide the option of setting the information you want listed under your website in the search results. You can only let Google know if you don’t want a site link listed, and you are not able to tell them what pages to add.

Google will provide a bit of JavaScript about your site on a 404 error page that will offer your site as an option for the internet user seeking certain information. This is a great way to direct traffic to your site.

Using Google Webmaster Tools helps to promote higher traffic flow to your website. It is a free service you cannot afford to pass up when wanting to generate higher hits on your website.

By: www.askjoanne.com A 5 minute screencast on how to add a website to Google Webmaster Tools, verify it and view information on diagnostics and external links.
Video Rating: 4 / 5

by Ríona

Google Webmaster Tools-Are You Utilizing Them Effectively?

When you set up your blog or website it is incredibly foolish not to register your site with Google Webmaster tools. It provides you with  a lot of valuable information about your site such as the number of backlinks to your various posts/pages.

It also tells you about problem pages for the Google robot as to which pages could not be found, what is restricted by robots text and so on. But recently I found a very useful trick that I have been employing to very good effect.

If you look at the top left of the page for analysis of a particular site you will see a table of “top search queries”. Unlike the stats in your Awstats program in cPanel, these queries show the key phrases and their ranking or position according to the Google robot.

The first important point about this is that you will see that your site might be found or ranked for a search term that you had not targeted. This affords you the opportunity to provide content based around that particular term, which will obviously be mentioned somewhere on your site but not focussed on, to boost your rankings and rank for that particular key phrase.

It is incredible to study this table and see phrases or keywords on your site which were written naturally into a post or page and to see them ranking in the top 20 in Google. Now the trick to which I referred above is as follows:
Click on the “more” link at the bottom of this “top searches queries” table and this will expand the list to maybe 20 key words.

Scan through this list and see what phrases are ranking on page 2 of Google, in other words are top 20, and then check out the number of searches for that keyword. Make sure that there is a decent number of searches for that phrase but once you are satisfied that there is, write a post/page based around that key phrase and write some articles targeting that post.

Without too much effort you should be able to nudge your position from page 2 of Google to page 1..all for a word that you may never have considered or targeted.
Next time, check your webmaster account and check out that table because you would not know what little gem you will find.

And remember you are not trying to get a keyword from page 15 or 20 onto page 1; you only need to shove it from page 2 which should be very realisable with a little bit of judicious article marketing.

by BrentDPayne

Google webmaster tool for better functionality

Google webmaster tool consists of different software and scripts on the internet. These tools have wide range of functions such that some are very useful and others are can’t work out their functions at all. A website’s performance is greatly dependent on to improvement of webmaster tool. These tools are major factors in promoting or demoting a website.

TRAFFIC Webmaster tools are used to increase traffic to the website. There are different methods to increase popularity of the website through RSS feeds. RSS feeds decide that the website is regularly updated. This means that the search engines allow traffic to a website to make it popular amongst search engines. Organic search traffic is diverted towards website and converts into relevant customers through this process.

The search engines allow organization of keywords, tagging, and categories, etc for better traffic diversions. The spiders of the search engine can crawl over the web pages and post them on different forums and social media sites. This is sure that right webmaster tool is capable of bringing-in traffic, for better and quality traffic to a site.

FUNCTIONALITY A webmaster tool helps in diverting customers to a particular website to perform such functions which are relevant for the website and compel them to keep coming back over again due to the website’s capabilities and help through webmaster tools. Many a times, users are engaged to translate the webpage into the reader’s language to make it ideal for searching in search engines. Availability of scripts makes exponential increase in audience in different languages, reaching to diverse class of audiences.

Efforts are made to add video to convert the site from a static one to dynamic to create viewer’s interest. Static scripts are never interesting enough to create interest. Certain tools help in sign-up the newsletter for the freebie. Higher conversion ratio ascertains better and dynamic site in webmaster tool.

SECURITY Right webmaster tools always protect downloading of any kind secured data from other individuals. Security of pages is very essential. Some people get the link to a particular site and start downloading the data, and pass it on to other websites. Then the security of the website is at stake. Only webmaster tool can avoid such situation, thus saving on cost and increase returns.

The gist is that if a website holder is looking for a website that adds functionality, security and traffic and enhances sales, by using the right webmaster tools.

For more details on seo services and best seo company visit on www.mediamarketingonline.com

by infilmity

Top 5 Things You Might Not Have Done In Google Webmaster Tools

Add A Site Map – One of the first things you should do is create an XML Sitemap and add this to your webmasters account. Simply click onto the Sitemaps link and click Submit a Sitemap. Simple enter in the extension of where the sitemap sits and its name and submit this. Try to make sure the sitemap is on the root of the server / site as this makes accessibility a bit easier and also gives you more control.

Set Your Crawl Rate – If you have quite a few new pages you would like to get seen and possibly indexed by Google, you can set the crawl rate to be at the highest possible. The crawl rate is how often the Googlebot comes to your site and how many requests it makes per second, once it’s on there. If you have a decent web host, set this to the highest, especially if you are a new site as the more requests you can handle, the more likely it is to get the pages indexed quicker, although there is no guarantee of this.

Choose Preferred Domain – The age old debate about whether Google sees www.clearwebservices.com and clearwebservices.com as two different websites continues and will continue for many more years. The way we see it is, if you don’t use the www, like we do not, tell Google you do not use it. You can simply select whether it should see the www or not and even if this is not massively beneficial, it doesn’t hurt to make sure the way your site is seen and indexed by Google is the best it can be.

Define Geographic Target – If your site targets visitors in a particular location, you can provide Google with the information that will help determine how your site appears in our country-specific search results, and also improve the Google search results for geographic and location specific queries. This is great if you only sell products to the UK, it means you can tell Google to try and only send your UK Traffic, which is of course more relevant for your website.

Fix Crawl Errors – Although you will never be penalised for submitting a sitemap, with errors or without out, it is vital to pay attention to any errors Google is telling you about, and of course also fix them. The fewer errors you have, the better, so make sure you keep any eye on the crawl errors section periodically and fix any issues that are reported.

The Google Webmasters tool has really been developed to make sure your site is as good as is possibly can be for Google, and we think this is a great thing. But, you have to make sure you use the tool for more than just checking your rankings and links back, and by implementing a few of the above tips, will hopefully make sure your site is indexed in the most efficient way.

by infilmity

Google Webmaster Features that Can Help Increase Your Site Ranking

Is your website created to progress? One cannot definitely say so. But in fact, you may be able to obtain more information if you know on how to use common website tools appropriately. Let’s take a look at Google Webmaster Tools. Most web users already know that it can really give detailed information on website analytics as well as a report on how is your website viewed on the search engine. You can also take advantage of the Bing Webmaster Center and Yahoo Site Explorer which also offers almost the same services as the Google Webmaster Tools.

In this article, we will focus more on the Google Webmaster Tools. Basically, all you need to do is add your website to the system and verify it. There are three areas for your perusal including the (1) site configuration, (2) site on the web – how Google views your site, and (3) site diagnostics. After you’ve explored its functionalities, there are certain strategies that can be done to optimise its advantages to your website. These include:

Submitting a Sitemap

Before you think that this is the public sitemap used for indexing your content, let me clarify that in this case, this sitemap should be dynamic. It should allow for regular updates including new content pages that were only just uploaded. Hypothetically, this process may seem difficult but having all the available tools available today, this has become a lot easier.

All you’ve got to do is to utilize any free .xml sitemap generator tool to create a dynamic sitemap. If you see any company that charges for this service, ignore them. You can always see free tools available on the innternet. It is important to undertake this step because it nudges Google to crawl the newest content faster than ever.

Taking Advantage of Geo Targeting

Savvy internet marketers, especially those who are working with a shoestring budget, know the value of effective geo targeting. In reality, this strategy should still be considered even if you already have set aside a lot of funds. Geographic targeting offers more worth to your money because it targets audiences that have big possibility to respond.

In the site configuration section of the Google Webmaster Tools, select settings and choose the appropriate location. Many marketers have already experienced its benefits and you can too. Just instill in your mind that geo targeting is a double-edged sword. Take for instance, just because your main target are those from UK, it doesn’t mean that people in the United States won’t be interested in your product at all.

Finally, the Google Webmaster Tools also allow you to diagnose site issues. It crawls for errors and determines site speed, enabling you to undertake quick action whenever necessary.

by Luca Zappa

Create Your Search Engine Marketing Strategies By Using Google Webmaster Tool

The importance of creating a Sitemap as part of your search engine marketing strategy and its effectiveness for you search engine optimisation efforts. One of the tools that allow you to upload and submit your sitemap is Google Webmaster. However, the importance and the benefits of using Google Webmaster Tool as part of your online marketing strategy are not limited to this.

Google Webmaster Tools is a free web service by Google for webmasters. It allows webmasters to check indexing status and optimise visibility of their websites. Also, it is a great tool for reporting statistics and diagnosing your website’s performance in Google.

The Benefits of Using Google Webmaster for Search engine marketing:

As search engine optimisation consultants we have compiled a list of task which can be performed using Google webmaster panel on regular basis. These tasks would help in doing heath check of your site as well as for creating you search engine marketing strategies.

1. Google webmaster login gives you relevant information on indexing of your site. It gives you access to all information from the last time Googlebot accessed your homepage to error reports regarding your URLs.

2. It allows XML Search Engine Submission of Sitemap. Google Webmaster allows submission of an XML sitemap to help Google index your deeper site pages and pages that are more difficult to find or may not yet be indexed.  Once submitted, you have the option of seeing when it was last downloaded by Google and how many URLs you have submitted via your sitemap.

3. It provides you with diagnostic data about your site. After you log in to Webmaster, you have the option to click on the “Diagnostics” Tab and have a look over the information provided there and take actions accordingly.

4. It gives you statistics about your site. Google Webmaster gives you access to see your top search queries, top clicked search queries and information about the Page Rank distribution of your site page. You can create search engine marketing strategies based on the information you get from here.

5. It provides you with valuable insights into the anchor text of links coming to your site. From the “Statistics” tab you can click on “What Googlebot sees”.  This is a very useful section for examining the anchor text of what people are using to link to your site pages. This is another important sections which helps you in building important search engine marketing strategies.

6. It gives detailed information regarding your external link inventory. If you click on the tab “Pages with external links” you will gain access to the site pages which have a low number of external links and need improvement. This is very important in checking how effective is your link building campaign and how many keyword rich links are pointing to your relevant pages. As a part of search engine marketing strategy, seo consultant would always look for this section on regular basis.

7. It allows generating / analysing robots.txt. Google Webmaster gives you the option to create a robots.txt file to indicate which robots you don’t want crawling your site, and which files or directories you don’t want crawled.  Also, you can analyse them and see if it respects the modifications you made.

8. It allows you to set a preferred domain. Therefore, you can set a preferred domain that will be associated with this site. For example, you can choose to always or never show the leading “www.” in Google’s search results.

9. It gives you the option of setting geographical targets. Webmaster Tools allows you to associate a particular geographic location with this site if you are targeting users within that area. In todays time when there are millions of website competing with each other, local search engine marketing is very important. In this section we can point Google bots to rank us high in the areas we are looking to promote for our website.

by BrentDPayne

Seo Benefits Of Google Webmaster Tools

Google webmaster tool is the best tool for a websmaster to show his website to google as he can see in a mirror. Google will do a lot more as you think. Today I will tell you some benefits of google webmaster tools for search engine optimization purpose.

All information at glance Google will list all the pages on your site that it has indexed. Now this information is available elsewhere, but with Webmaster Tools, this plus other exclusive information, is available in one place. This is handy if you run a number of sites.In my opinion, if you are in the habits of making the websites for others than this will very useful for you.
Show everything about your website Google is an important index, using Webmaster Tools is a direct way to say to Google, my site exists, please add them to your index. Now you’ll can be sure, if all your pages are not indexed, If one of your webpage is not indexed that means that google does not know about this then try to increase your backlinks..
Sitemaps – Tell Google About All Your Pages If you have a big websites and your navigation for your website is very poor so that all the pages are not clearly shown on the pages. e.g. you have 250 pages and all of these can’t be shown in your navigation bar. Don’t worry about this issue because google bot will crawl all of your pages that are not clearly shown on other pages are still hidden.
Stop specific pages to be indexed. All most every website have some thank you pages, contact pages or order pages. These pages should not be indexed because search engine user will feel boring to see these because they don’t know that what this is. So, in your website’s sitemap you can restrict some page not to be indexed. Google will exclude these pages from its index.
Website errors I personally like this feature. Google will show errors list for your website that may occur during crawling your website. Google can show HTTP errors, Sitemap errors, not followed pages, not allowed pages, timed out pages, not reachable pages. I think this is very necessary to know these errors for a webmaster to be succeeded.
Backlinks Webmaster Tools will tell you precisely how many pages out there, link to your home page, and, separately from that, they’ll tell you how many pages out there link to other pages in your site. Now this is part of the data Google uses to determine the Page Rank of each of your pages.
Backlink Text You know it is important for SEO reasons to have links back to you contain relevant keyword terms. Well, it’s hard to influence that, but now at least you can see what people are using in their backlinks.
URL Removal You can use Webmaster Tools to remove a page from Google’s index that has already been indexed but that you now wish wasn’t.
Top Query Strings Webmaster Tools will tell you what people have been typing in to find your site over various different periods of time. It also shows you this information complete with exactly which position of Google’s search results your terms appeared on. You can also look at google.com results only, google.com.pk only and other location specific googles as well.
Image Search You can use Webmaster Tools to say, “Hey Google, index my images too”. If your site has great images you can use them to further enhance the visibility of your website. Set the enhanced image search up in Webmaster Tools and then, make sure you have full image descriptions (with relevant keywords) in the alt attribute of each image. For completeness, also add a title attribute so the user can see further information about the image if they want to. It all helps Google index you better.

Read Full article here  SEO Benefits of Google Webmaster Tools

by infilmity

Google Webmaster Central

If you have a small business with a site up and running you should take a look at Google Webmaster Central. What is Google Webmaster Central? It is a set of tools offered by Google at no charge that can help Website owners improve their sites. The tools are geared towards use by “Webmasters” –those responsible for creating and maintaining the site — so if you are using outside help to maintain your site you’ll want to get them involved in determining whether or not these tools can help you.

Why Should I Use Google Webmaster Central

It is hard to imagine why anyone would not want to make use of the tools available through Google Webmaster Central. First, it’s free. There are those who think there is no such thing as a “free lunch” so the tools can’t be any good if you don’t pay for them. So why would Google give good stuff away for free? They do not do it out of the goodness of their hearts. If you use Google Webmaster Central, the improvements you might make to your site often include Google services like Adwords or Adsense. Both generate revenue for Google. If it helps, think of Google Webmaster Central as a “loss leader” that gets you into the Google market where you will be exposed to other Google products and services you will use.

Second, the ultimate goal of these tools is to learn what’s happening on your site so you can improve it. Improving the Website itself is the part of Internet Marketing that frequently gets lost in the clutter of tips and tricks designed to increase traffic. All the traffic in the world won’t help if you have a lousy site! If you really want to get more visitors start by making sure you have the best site possible. And Google Webmaster Central can help you. You can learn what keywords are working for you, where your visitors are coming from, who’s linking to your site, and what errors the Google Search Engine is encountering as it “crawls” your site.

The final reason for using Google Webmaster Central is probably the most compelling. Google controls approximately 80% of the Search market. Despite repeated attempts to crack market share from the likes of Yahoo and Microsoft, Google is still the King — by a gigantic margin. Obviously their tools are designed to help your site through Google searches — which gives you better results from that massive 80%. If you want to improve your piece of the pie, go where the market is.

Getting Started with Google Webmaster Central

The process is simple. Go to Google and register your site. You’ll be guided through the application step by step. It will take a day or two for Google to gather enough data for you to begin digging into the reports available on your Dashboard. It might make some sense for you to get a preview of the tools before you register. Google Webmaster Central has a dedicated YouTube channel where you can find basic introductions and overviews as well as more detailed discussions of the tools available. In addition, Google maintains a Webmaster Blog and an extensive Help application. Invest a little time and effort here and you’ll have a better idea of what to expect from Google Webmaster Central before you sign up. Give it a try. You’ll be glad you did!